Every number on this page comes from campaigns I personally ran or systems I personally built. Client names are withheld for confidentiality.
Challenge: Fill recurring webinars with registrants at a cost low enough to keep the downstream sales calls profitable.
What I did: Ran the Meta campaigns and creative testing for the webinar registration funnel, holding cost per registration between £3.33 and £5.57 across campaigns.
Challenge: Scale spend across several European markets without the ads burning out from creative fatigue.
What I did: Built an AI-assisted creative pipeline (Claude, Higgsfield, HeyGen) for video, UGC and static ads, ran rapid A/B tests, and localized the winners into Spanish, Italian and Portuguese.
Challenge: Most brands answer leads and support tickets hours late, and lose sales outside business hours.
What I did: Built an AI customer-support agent (concept build for a Shopify apparel brand), an AI cold outreach engine, and a voice receptionist with missed-call text-back. Ask for a live walkthrough on a call.
On your audit call I'll screen-share anonymized campaign data and walk you through any of the automations live, so you can judge the work directly.
